Jay Shartsis

35 year Wall Street veteran

*Director of Option Trading at R.F. Lafferty & Co. since 1977

*Quoted frequently by the media-- The Wall Street Journal, Reuters, Bloomberg, and others.

*Authored "The Strike Price" column in Barrons Magazine numerous times since 1992. Also wrote several full length articles.

*Wrote his private market letter "Shartsis on Charts" for 20 years.

*Contributor for 7 years to The Street.Com ("Real Money"-- option column).

*Sine 1996 has conducted an investigation of option anomalies as a predictor of stock direction. This research has led to the development of SOA/Shartis Option Alerts.

Shartis on SOA: "I've recently completed what is certainly the most exciting research effort of my career-- the SOA project. New ground was broken here. For the serious trader this is something you may find very interesting."